Other than that, they were very flexible, and contributed with resources and design. HMH divulged that the new incarnation of Carmen would be as a "roguish heroine, rather than the criminal mastermind" that players knew her as, and encouraged them to add this narrative to their games. For this reason they were very enthusiastic. The team pitched it to Houghton Mifflin Harcourt (HMH) - the current rights holders - in early 2018, just as they were finishing up with their relaunch of the Carmen Sandiego franchise featuring a Netflix animated series, a live-action movie, books, in-school outreach. The demo received an "overwhelmingly positive" responsive from Google Earth staff, who agreed to pursue it. They taught themselves Keyhole Markup Language, and pulled some graphics from YouTube Let's Plays of the Super Nintendo edition. The team began working on a demo in the Summer of 2017. Noting that Google Earth had been used to host guided tours and geo quizzes, they felt it would be an ideal tool to house a geography game, and Creative Engineer JK Kafalas pitched Carmen Sandiego due to an affection for the series growing up. Some of the team's background in game development led to game-related pitches. The game was born from a pitch from the Google team called Brand Studio Experiments Group, which aims to find novel or innovative ways to use Google technology.
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